The Comscore Boycott: Play Your Part!
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1. Startups: Do NOT pay a single penny to Comscore–ever.
2. Startups who are getting this program for free (I suspect a good
number): Opt out and tell Comscore to f– themselves.
3. Press & Bloggers: Please do not run Comscore’s inaccurate numbers,
and please expose their extortion ring.
4. Advertisers: Do not use Comscore to plan your media buys: use the
free and more accurate Quantcast.
5. Google: Please release your version Comscore killer (based on
Quantcast’s model), or better yet PLEASE BUY QUANTCAST!
6. Compete.com: Please release your Comscore killer.
7. Stock traders & Analysts: Please think deeply about the potential
revenue destruction that Comscore could be facing.
8. Fred Wilson: publicly state that you do not agree with ComScore’s
mafia-like methods.
9. Republish this email at your blog.
10. If you have information on Comscore that should be exposed send it
to me in confidence (say anonymous up top)